Are your ads as compelling to your potential customers as they could be? Users choose to go to your website over your competitors’ based solely on what they see in your ads. If your ads do not distinguish you from your competitors, or really sell your message, then you could be missing out on valuable sales.
The good news is, by thinking about your ads from a customer’s perspective and testing the best practices contained in the video linked here, you can improve the performance of your AdWords advertising.
Have a look at the video below, and if you haven’t thought about your ad texts in a while, log into your AdWords account and check that your ads are working as hard as possible to win you customers!