Tag Archives: Google Analytics

New Client – Southwest Surveying & Associates

Hansen Web Design is proud to announce the addition of our newest client, Southwest Surveying and Associates, of Palmyra, Wisconsin.  Southwest Surveying & Associates, Inc. is a land surveying firm providing services to Dodge, Jefferson, Waukesha, Walworth and Rock counties.  We will be designing a new WordPress platform site for them to highlight their services and concentrate on search engine optimization.

The Browser Wars and How They Affect You

Browser WarsAt Hansen Web Design we monitor and test web sites in multiple browsers every day, so we need to keep track of what’s happening with the various browsers out there – how they handle basic HTML code, CSS, operating systems – anything that will affect the look and feel of your website.  It’s important that you keep track too – why?  Not just for the reasons we track them, but for another very important reason – speed.  We want your websites to load fast and design them that way to the best of our ability, but you can help things along by using the latest and “right” browser for your needs.

Tom’s Hardware has been tracking the latest round of the browser wars and has completed a superb review of the latest versions of Chrome, Internet Explorer, Opera, FireFox and Safari.  The results might surprise you!

New Client – Law Office of Joshua Harmon

Scales of JusticeHansen Web Design is once again happy to announce a new client – in this case a barrister from Las Vegas – Mr. Joshua Harmon.  Hansen Web Design will be designing a new, 20-page website for Mr. Harmon to befit his practice, and we’re looking forward to setting Mr. Harmon up with not simply a great looking site, but one that is functional and will do well in the search engines.  Hansen Web  Design includes search engine optimization (SEO) in every one of our new designs as we want to see our clients be successful right away with their new websites!  This means that at a minimum we take a look at the content for marketing and SEO purposes, we install Google Analytics, we optimize the meta tag content (titles, descriptions, keywords), and we submit the site to the major search engines (Google, Bing, etc.).  Mr. Harmon’s site will also be designed with CSS (cascading style sheets) so that it will be cross-browser compatible, clean, and fast loading.

New Client – DW’s Custom Jewelry

DW's Custom JewelryWe’re proud to announce our latest client, Dwayne of DW’s Custom Jewelry here in Madison.  Dwayne came to us with a request for some search engine optimization services (SEO) and we were able to help him out even though his shopping cart software proved to be the limiting factor with respect to a number of items.  Nonetheless, we were able to install Google Analytics, set up automated Google Site Map submittals, revise and enhance the meta tags based on actual searches that his customers had been performing and finally set up some automated marketing reporting for him along with some recommendations for further enhancements.

If you are not within the first three pages when performing a Google search, contact us and let us see how we can help you improve your ranking!

Tools for Online Success

Google and the U.S. Small Business Administration (SBA) recently announced an exciting new partnership aimed at providing resources and tools that can help small businesses learn how to succeed online. “Tools for Online Success” is a website featuring videos and tutorials from small business owners who have used the Internet to grow their businesses, and advice from Google’s experts.

You can visit www.google.com/help/sba for the full rundown and tutorials, but here are a few easy tips that all small business owners should be employing:

Establish an online presence: As more and more people get online to find information and local searches grow, an online presence is increasingly important for a small business. Whether it’s creating a website or starting a Twitter feed, there are many steps that you can take to enhance your visibility online. For example, Google Places allows you to claim your listing and input specific information about your business. This means that when people look on the Internet to learn more about your business, you are able to build and control the profile they’ll view.

Utilize free marketing tools to reach your consumer base: Services like Facebook, Twitter and YouTube allow you to communicate with customers and grow your fan base. These tools are great “word-of-mouth” platforms where your customers can tell their friends about your products. Keep customers in-the-loop about new promotions or specials, or exciting events.

Know your customers: Easy-to-use web analytics tools, such as Google Analytics, can help you better understand how your content is being received by customers. You can analyze what search term brought visitors to your webpage and what content they look at while they are there. This information will help you make more intelligent decisions about what products to feature and what terms your might want to run on to trigger your search engine advertisements.

Stay aware of the latest trends: The recent growing popularity of smart phones has meant that more and more customers search for information on the go. This makes it crucial for your business information to be up-to-date and online. To cater to consumers with smart phones, you can provide driving directions, post digital coupons or link to your menu.

Source:  The new Google Small Business Blog